Tuesday, September 9, 2014

"I have MY LINK, do YOU have yours?"



Click here for more information on the MY LINK campaign

MY Link Library Card campaign launch festivities will start on September 10th with the Mayor’s press Conference and fun activities at H-E-B and all HPL locations on September13th. 

Four main goals for the campaign:

  1. To widely promote HPL’s resources, services and programs to every member of the community, taking every opportunity to share the advantages of this free card;
  2. To get the MY Link Card into the hands of every student;
  3. To replace existing HPL cards with the new MY LINK card with the H-E-B logo; and
  4. To increase the number of cardholders to 1 million by the end of FY15.
Special Campaign Kick Off Activities, September 10th-17th:
  • Press Conference with Mayor Parker and H-E-B, Wednesday, September 10th
  • Official Launch of the Campaign,  Saturday, September 13th
Fun and festivities to formally launch the campaign with the public based on the theme “Celebrating MY Link to the World”: 
    • H-E-B Montrose Market at 1701 West Alabama, where we will join our H-E-B partners from 11 a.m. to 3 p.m. to tell customers about the value of having the MY LINK card. 
    • All HPL Libraries! Of course we want our neighborhood libraries and the Central Library to participate in the celebration as well so we will be providing all HPL locations with posters, balloons and cookies so you can help promote the new campaign and get the new card in the hands of as many customers as possible on the 13th!
  • City of Houston Farmers Market, Wednesday, September 17th
We’ll have booths and tables to conduct outreach, and H-E-B will have one of their local trucks wrapped with the MY LINK message on hand, along with our HPL Mobile Express. 

To make this even more fun, all customers who sign up for a new card on Saturday, September 13th  at H-E-B Montrose or any of our locations  or at the Farmer’s Market on September 17th will be entered into a drawing to WIN one of five iPad Minis!  

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